Clarity into action. Action into scale.
You are building something, and everything is important at once. I help founders and small businesses get clear on what drives growth, put the right systems and AI tools in place, and build from there.
You are building something, and everything is important at once. I help founders and small businesses get clear on what drives growth, put the right systems and AI tools in place, and build from there.
Where AI creates value for your business. I help you evaluate the options, pick the tools worth your money, and get you and your team genuinely using them.
Whether you are building a company, launching a product or space, or developing a personal brand, I help you clarify your audience, positioning, and roadmap. I map your go-to-market so you know where to show up and what to say. And I help you shape your team, so you know who you need next and how they fit.
I take time to listen to your customers through interviews, feedback, and how they actually behave. Then I turn what I learn into customer journeys, engagement strategies, and adoption plans, wherever your customer meets you.
From building your website to connecting your CRM, workflows, and tools, I set up the foundation that lets a business run without the owner touching everything.
It starts with getting to know you: who you are, why you started this, and what drives you. Context is everything to me: a plan only works if it fits the person running it. From there we dig into your goals, metrics, and what you have tried so far, and I tell you honestly whether I can help. If I can, you get a clear scope, a clear price, and a partner who keeps the work focused and fun.
For twenty years, companies have hired me to build things that did not exist yet. The first wellness programs at Fortune 500 companies like Citibank. A New York City 100,000 square-foot members-only club from construction into technology infrastructure into daily operations. AI, IoT, and smart home strategy and rollouts across a national luxury real estate portfolio. Early team at an AI predictive analytics startup.
That pattern is why I work well with founders and small teams: I have always operated where nothing is defined yet. No playbook, no department to hand things to, just a goal and a lot of open questions. When you are building something and everything feels important, my job is to help you figure out what matters, in what order, who you need beside you, and turn it into a plan you can execute with the team and budget you have.
MBA from the University of Minnesota, with a focus on entrepreneurship and new ventures. Based between Minneapolis and San Francisco.
